Our Approach

People. Process. Performance.


At The Waterford Group we start with people – meaning you, your employees, and our team. We love to listen to really hear you, to understand your stories, goals, and concerns. Where you are now and where you want to be in the future.

With The Waterford Group, you always work personally with one of the principals. We sit down with business owners and individual clients every day, so we can look you in the eye and truly understand what you are trying to accomplish. And when we talk with you, we promise that you’ll know exactly what we’re talking about, because we avoid “investment speak.”

Along with making group presentations to employees, we also meet one-on-one with 401(k) plan participants to ensure their individual objectives are met. We’re always available by phone or e-mail to answer questions or clarify any issues.

Sometimes investing can be an impersonal experience. We make it personal, because we are all about the art and science of interacting with every person and viewing each (and their investments) as unique. At the end of each meeting with clients and employees, we want them to walk away knowing exactly what was communicated and being able to say, “I understand what they said, I felt they understood me and I’m pleased with how my investments are allocated.”


Process; not an exciting word, but a critical concept. We help to take care of important processes – for business owners with retirement plans – as an ERISA fiduciary. We also apply our investment process to make sure that we have the right managers in place. From initial research to asset allocation, from one-on-one meetings to meticulous reporting. We adhere to comprehensive, proven processes that protect you and your employees, providing the peace of mind that comes from knowing that someone is watching over every aspect of the investment process.


Our investment strategies are designed to deliver exceptional performance over a full market cycle. We strive to outperform industry benchmarks and add value to our client's by investing their portfolios in a manner that best meets long-term goals and risk tolerance while delivering peace of mind.